Sendport is a WhatsApp Business Platform provider built around Meta's Cloud API. We handle Embedded Signup, webhooks and template review, then get out of the way of your code.
Getting a business onto the WhatsApp Business Platform used to mean picking a Business Solution Provider, sitting through a demo, agreeing to a monthly minimum, and then discovering that the per-conversation rate quoted was not Meta's rate.
The platform itself is good. Meta's Cloud API is fast, well documented and free to call — the cost is the conversation, billed at published rates. What sat on top of it was the problem: opaque markup, dashboards without an API behind them, and onboarding measured in weeks.
So Sendport is the thin layer we wanted. Embedded Signup wired end to end, webhooks registered for you, a shared inbox and template manager for the people who are not going to call an API, and a REST surface for the people who are — with the messaging cost handed through untouched.
These are the decisions that shape the product. Where a feature conflicts with one of them, the feature loses.
We charge for the software, not for the messages. Meta's conversation rates reach your invoice unchanged, itemised by category, so the number you model against is the number you pay. Most providers add 10–30% here and do not show you the split.
Connect your Meta account through Embedded Signup and send your first template minutes later. No onboarding fee, no scheduled call before you can evaluate whether the product works for you.
The inbox, template manager and flow builder are all built on the same public REST API you get. There is no privileged internal endpoint, so anything the dashboard can do, your code can do.
The WhatsApp Business Account stays yours. Message history is exportable over the API, and releasing a number for migration to another provider is a self-serve action — not a support ticket designed to slow you down.
A distributed engineering team building one product. We are not a reseller — we operate as a Meta Tech Provider on the WhatsApp Business Platform.
One product
Focus
Self-serve
Model
0% messaging markup
Pricing
Sendport is not affiliated with, endorsed by, or sponsored by Meta Platforms, Inc. WhatsApp is a trademark of Meta Platforms, Inc.